Q 1. Watch the video on competitive strategies. 2. A company's competitive actions should flow from its strategic orientation, and its leadership must build the foundation for a competitive strategy that leads to superior performance. A competitively aggressive company will vigilantly and forcefully defend its market position, while trying to undercut its rivals' positions (Stambaugh, Yu, & Dubinsky, 2011). To establish its desired competitive position, the company has to accurately assess its industry and understand the fundamental factors that impact its long-term profitability prospects (de Kluyver, 2012). The company should also define its competitive advantage, and how it intends to do business better and differently from the competition. The trade-offs that the company will make are what will strategically distinguish it from the competition (Collis & Rukstad, 2008). Based on your readings this week, what are those trade-offs, and how do they impact the company? Support your arguments with research. Collis, J. D. & Ruckstad, M. G. (2008). Can you say what your strategy is? Harvard Business Review, 86(4), 82-90. De Kluyver, C. (2012). Strategy: A view from the top (4th ed.) Upper Saddle River, NJ: Pearson Stambaugh, J. E., Yu, A. & Dubinsky, A. J. (2011). Before the attack: A typology of strategies for competitive aggressiveness. Journal of Management Policy and Practice, 12(1), 49 – 63.